Friday, April 27, 2018

Why isn t your Audi Horch called a Garrett on the road

Audi A6! В каком состоянии продают в РФ 10 лет спустя!



Horch cars were among the automotive world this collection 1938 Horch 853A could fetch 8 million at an auction on August 17 RM event.
Maybe it could have been if history had gone a little differently.
August Horch pronounced Hork-uh was a young German engineer, having worked for Karl Benz for three years, started his own car company in 1899 In 1901, he produced the first car of his own He was called Horch slightly comprehensible The company has grown steadily and reached a high reputation qualty, durable and fast cars; in 1906 a Horch won the equivalent of the world driving championship But trouble was brewing with investors and shareholders Horch had made, to help the company from the ground.
After a fight, in 1909, he left, or squeezed out was his own business and, in a legal settlement with its former trading partners, Horch was prevented from using his name for any other car company.
In these respects, the Horch career arc was similar to that of another pioneer of the automobile, Ransom Eli Olds that began Oldsmobile Like Olds was forced from the company he founded and prevented using his own name for another car brand, Horch found a way in 1910 to form another auto company eponymously named Olds While REO began using his own initials, Horch named his new company Audi.
Horch does Horchen verb means something equivalent to listen in German; Latin word for listening is Audi.



Horch remained at the head of Audi for a decade, but at the age of 52, he retired from its board in 1920, eight years later, Jorgen Skafte Rasmussen, a businessman Danish who had just acquired the American automotive brand Rickenbacker and the German manufacturer steam car, DKW Dampfkraftwagen also bought Audi.
In 1932, thanks to the economic vagaries of the Great Depression, there was another strange convergence in the industry as several German automakers are losing money have merged in an effort to stay alive Wanderer another small German brand, and the original company merged with Horch brands Audi and DKW; the result was called the Auto Union Its logo, emblematic of the merger of four companies, became four interlocking rings.
And in a final irony, August Horch asked to come back and join the company's supervisory board.
Although the company produces vehicles badged as Auto Union, the automobile with the name Horch logo was a capital H Horch with the letters placed on it, like jewels in a crown were also produced these small vehicles and marketed only to a very exclusive clientele were intended to compete with the beautiful Mercedes-Benz 540K and similar cars.
Auto Union, which was part of the most incredible race cars of all time, was put into service as the German army of supplier company paid a terrible price for being on the losing side of the company remains after World War II has a variety of small motorcycles and cars of the economy under the DKW badge.
What happened to Horch Horch, man, became a university professor after the war and lived until 1951. The main Horch factory in Zwickau ended up in the hands of the East Germans, and a small car badged Horch was produced there, 1955-1958; after that, the Horch brand was discontinued, and the plant began producing the infamous Trabant.


Mercedes-Benz has actually acquired what was left of the Auto Union in 1958, but, in turn, laid the parts he wanted on Volkswagen in 1964.
VW has tried to eradicate the remnants of the Auto Union, but some employees of the old company remained, and they refused to let die marquee beloved Secretly, they developed a new car to make a long story short this car has found its way to market in 1968, the Audi 100.
But why revive the Audi name, not the most storied Horch East Germans still claimed the rights to the name Horch, although they suffocated to mark a decade earlier, but this claim has become without object when the Berlin Wall fell and Germany was reunited in 1992.
So there, that's why your Audi doesn t wear a logo Horch But perhaps, in his soul, he is really a Horch.
Postscript Does the reunification of Germany, all that meant to the automotive industry of the country, stirring hopes traditionalist society yes, they still exist for a renewal Horch I wonder because during a recent visiting a museum Audi in Ingolstadt, I noticed on a desk in an office administrator a model car in large scale very detailed form very similar to the vehicle, which in 2003 became the Bentley Continental Volkswagen born again acquired Bentley in 1998 before Continental is born, it is the form was born; and there were discussions about what else this vehicle could have been said a museum employee, looking elegant style that was all he said, but he called my attention to the prominent logo H model, topped with letters forming a tiara -like HORCH So we haven t may hear about this story.
No surprise in the story regarding the wonders of East German communism managed to take the production capacity of one of the most beautiful then made cars and applying the wonders of socialism be about the worst car in history, the Trabant does the left never learn.



Hi Jerry, I am a photographer who recently did a photo shoot of a very rare 1928 Horch RHD was controlled to a German owner who lived here in Ireland The current owner has restored from the ground amazing detail and care and it took 10 years, but it is ready to be sold, I put together a catalog or sales brochure details the restoration, the history of the car itself and I wanted to include some background Horch himself and the formation of Audi etc. I am writing to you because I found everything I needed in the above article and would like to use some information in the brochure I know it is cheeky, but it would save me a lot of time and I'm not really a better photographer than I am a copywriter, so I was hoping you for allowing me to use some of your atricle I must stress that this will not larg ly published, it will simply be sent by e-mail or in one or two cases, printed and displayed to potential buyers of the car I have connected a gallery of my photos on my contact please let me know as soon as possible I'm under a bit of pressure to get this done Thanks, Steve Wilson.








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