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Why German cars sold in Beijing are made in South Carolina.
Doron Levin, contributor October 15, 2010 November 54 AM ET.
FORTUNE - Very few are satisfied with the car industry U S these days, but few understand the right people in and around Spartanburg County, near Greenville, South Carolina.
Amid the gloom of a sluggish economy and depressed vehicle sales in the United States, the German automaker BMW hiring 1600 SC in its sole US plant, opening a production line for 750 million to build its new SUV X3 and exports about 70 of its output to countries such as Germany, China and Britain.
The factory BMW has become a mecca for the economic development of South Carolina and State politicians eager to attract businesses, especially manufacturers, in a region known mostly for agriculture and textiles there He has a year Boeing BA Fortune 500 announced that assemble its 787 Charleston, employing 3,800 staff workers of the state say BMW helped woo Boeing giving South Carolina rave reviews for providing infrastructure support such as roads and helping to train and hire qualified and motivated workers.
When someone asks me if South Carolina is a great place to find, I tell them to ask BMW, said Lindsey Graham, US Senator from South Carolina who spoke at a ceremony at the plant Wednesday for X3 assembly line they're part of the reason Boeing came.
The new X3, which starts at 37625, is priced at $ 2,100 less than the model it replaces, suggesting strong competition in the luxury segment, as well as deflationary economic forces making it difficult pricing for leadership sellers segment in the United States is closely contested between Lexus, BMW and Mercedes Norbert Reithofer, CEO of BMW on Wednesday announced the BMW brand wants to remain the best-selling European premium brand in the U S.
Graham said that BMW's decision to open a factory here in 1992, changed our state by validating what we knew ourselves Graham believes the BMW company has made it easier to talk about how the economy World should work So many people want to think about globalism as we buy goods abroad and exporting jobs, but it has no being.
New workers will start as the emergency hiring, earning about 14 one hour Assuming the global demand for BMW models remains strong, new workers may be promoted to full-time employees, earning about 25 an hour and benefits Josef Kerscher, President of BMW group's American manufacturing, said absenteeism at the plant is less than 3 percent, more than in Germany.
The automaker said the new X3 line has been designed for highly flexible production to facilitate custom cars for private US customers can order their car with special colors and options, and change their orders up to six days before that the car is built.
BMW, which operates 24 assembly plants around the world, claiming the title at the top of United States automotive exporter to the non-North American countries, generating around 2 billion annually to the trade balance of US imports engines automaker, electricity transmissions and components from Europe and exports of finished vehicles almost all trade comes and leaves the state by boat, a big reason why Charleston has become the fourth largest port on the east coast of the U S.
The new BMW X3 assembly line will strengthen the capacity of U S 50 to about 240 000 vehicles per year from the current 160,000 by 2011 X3 models, X5 and X6 are built exclusively in the U S.
But South Carolina is still facing serious economic difficulties, said Rebecca Gunnlaugsson, an economist at the state After peaking at 13 during the worst of the recession, the unemployment rate dropped to 11. 5
We are the fourth largest net importer of college educated adults, not just pensioners, she said that we are getting a high concentration of engineers who come here for employers like BMW and Boeing.
Why German cars sold in Beijing are made in South Carolina in October, German cars sold, Beijing.