New VW Polo 2014 - Volkswagen Commercial / Neuer Polo 2014 - Film
Culture Muslim meets German engineering, trading 15 seconds.
Looks like VW puts once again a beautiful product.
VW could never get away with this ad in the U S in the UK and Ireland is the most popular television advertising plays people allegedly call to learn the time to show the advertisement.
Origins The availability of the Internet as a tool to disseminate information quickly, cheaply, and especially anonymously enabled the advent of viral marketing ads generate buzz whose content is often unsuitable for traditional media such as television and is distributed through unofficial channels such as websites.
And email before viral ads may not be obvious product they're promoting or even obvious advertisements.
Companies often try to hide the links between them and their viral ads, sometimes claiming that the promotions were unauthorized or accidentally released Although this technique may be effective to generate publicity, it can also work against If someone product indeed unauthorized viral ad that creates negative publicity for the company, it promotes supposedly, how a company can prove wasn t behind This was the dilemma faced by Volkswagen in 2005 about an ad apparently viral calculated to offend the greatest number of people possible.
The spot begins with a driver leaving his house and jump in his Volkswagen Polo a motorist with a distinctly middle eastern appearance which sports a black and white checkered keffiyeh like commonly associated in the public mind with.
Palestinian late President Yasser Arafat and therefore, by extension, with the terrorists and suicide bombings After a short break, the driver pulls up in front of a busy restaurant with seating on the curb as women holding babies, talk on cell phones, and just walking around in the flash of the street in the background, out a detonator and presses the button rather than causing death and widespread destruction, however, the explosion is contained completely choked by car, which led to the final slogan Polo small but tough.
So just who produced this place offensive announcement doesn t seem to be a hoax set up by some thugs amateur filmmakers, as its production values such as on 35mm film, probably at a cost of tens of thousands of dollars would indicate Paul Buckett, a spokesman for Volkswagen, denied that the automaker had something to do with it.
Two creators known to our advertising agency, DDB Doyle Dane Bernbach London, sent in this work on the specifications The agency wouldn t have anything to do, I can only assume the people who have put on the web.
We were horrified This is not something we would consider using it is incredibly bad in taste to represent the suicide bombers.
It gives the impression that we have condoned or supported, and is potentially very damaging for Volkswagen Our legal department is considering a share.
According to the British newspaper The Guardian instead bomber was created by Lee and Dan team, a British pair who produced a number of other ads that virals known for their bizarre duo claimed that the clip was a labor of self-promotion not for the general public.
We made the ad for Volkswagen We really intended for public consumption It was mostly something we have to show people in the industry, but it got out somehow.
About half the work we do is for our own purpose, it is self-promotion announcement s comment on what happens to s soon as people see daily on the news.
The car is the hero that protects innocent people from someone with very bad intentions announcement by accidentally and spread like wildfire Sorry if it caused offense.
Others cited by the Guardian have subscribed to the nature of the self-promotion of the place, if not necessarily its output being an accident.
Matt Smith, viral advertising agency Factory, said he thought the announcement was made as a test to find work.
I suspect that it was done for a very small audience to get work is a bit risky as it was not intended to be seen by a mass audience.
A spokesman for Volkswagen said the company was considering legal action and blamed the ad on two young designers who are trying to make a name for themselves.
We do not charge t take such risks with our ads We consider ourselves honest and respectable.
On January 26, 2004, the Guardian reported that he had located the director of the clip, Stuart Fryer, who challenged Lee and Dan demand for its production had cost 40,000 and said the place was not designed to public viewing.
Both Lee and Dan have apologized for the film, which they had a budget of $ 40,000, but refused to identify themselves or explain how it was financed.
But in a new development, has tracked the director of the ad parody Stuart Fryer, 35.
Breaking the silence for the first time, he said he was horrified by the reaction to the announcement and he never intended to be used on a showreel and never seen by the public.
He challenged the estimate of Dan Lee and its 40,000 cost, saying the cost was more like 400.
If the cost that I would like to know where the money went, M. Fryer said it was done in my free time is remarkable what you can do for such a budget.
I just wanted to showreel purposes, not seen by millions of people worldwide.
I do not want to offend people, I just want to advertise that I wanted to show at the Saatchi and BBHS of this world.
I did not know that the announcement I made would be sent on the Internet and create a story, it's me shocked.
Volkswagen also announced that they would initiate legal action against the creators of the video, although nothing more has been reported about the case, so we assume the idea of pursuing a lawsuit was quietly abandoned.
After a week of vacillation, decided the car giant to go ahead and prosecute those behind the ads on the grounds that it infringed its reputation in the world and wrongly associated with terrorism VW.
We take legal action, but because it is an early stage, we can not comment further, a spokesman for Volkswagen said.
But the company admitted privately that he can not locate Lee and Dan, London-based advertising creative partnership that has created the film, which was seen around the world via the Internet.
We are ready to continue the two people but need to locate them to ensure the success of our action, the company said in a private note, the details were obtained.
Brook Ad Spoof Sparks Suicide Bomber Stephen Row The Global Guardian January 20, 2005.
Brook, Stephen VW Polo Sue bomb Duo Ad Guardian 26 January 2005.
Sanders, Holly M VW Ad Spoof is against terrorism the New York Post January 19, 2005.
Sanders, Holly M Riding the Auto-Bomb New York Post January 20, 2005.
Smith, David Suicide Bomber Sells VW Polo Guardian January 23, 2005.
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Volkswagen Polo Commercial_1 terrorists, volkswagen polo terrorist.