Hertz Global Holdings, Inc. (HTZ) Chart of technical analysis for 20/08/14
Car rental brand Hertz company controls the largest part of the US airport car rental market, with about 28 shares by its subsidiary HERC, the hardware company rents ranging from earthmoving vehicles, equipment handling, air and electrical devices, air compressors, pumps, generators, and mainly for manufacturers of non-residential property.
With the vast majority of its business from the business world to the airport around the world, the company is highly dependent on air travel industry Interruptions or changes to travel, including terrorism recessions or declining disposable income leading a decrease in vacation and business travel can significantly affect the financial results of the company.
In addition, because the company buys most of its cars under repurchase or special depreciation programs guaranteed by which they can sell cars back to manufacturers for a certain price with Ford Motor Company and General Motors GM F are subject to the risks associated with these disorders financial companies.
In 2009, Hertz posted total revenues 7 1 billion, a significant decline in revenues of 5 billion 8, 2008 2 Despite the drop in turnover, Hertz was able to reduce its net loss of 1 2 billion in 2008 only 111 million in 2009, most of that was a result of Hertz incurring a unique value loss 1 16 billion in 2008 2.
Hertz breaks its business in two reportable segments: i Car rental, equipment rental and ii.
The car rental industry is the segment that rents Hertz Car is the owner or lessee In 2009, about 67 of its car rental revenues worldwide came from various airports 3 In 2009, this segment earned 6 0000000000 total sales of 4 cases.
In Europe, the 85 tourist travel low cost airlines and leasing cheapest offers cheap rental companies are growing through rapid promotions average discount of 30, they can make money with such prices adjustment cost structure, outsourcing and any small sales network just being in the best airports.
Hertz operates its equipment rental segment under its subsidiary HERC HERC is one of the largest equipment rental companies in the United States, and he rents a wide range of earthmoving equipment, material handling equipment, aerial equipment and electrical, among others 3 in 2009, the segment posted total sales 1 4 1 billion.
More than 70 of the company's car rental business comes from air travelers who rent vehicles when they reach their destination airport This benefits Hertz, as its brand has the largest market share and the important recognition of the brand in airports During periods of heavy and holiday travel, the benefits of the company favorable winds increased traffic on its airport sites Conversely, disruption to travel, including terrorist attacks of natural disasters or recessions during which consumers and businesses cut spending on non-essential travel and vacation negatively affect the car bread and butter of the enterprise rental company.
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An increase in fuel prices has two negative effects on the company first, it directly discourage car rentals, as customers must fill the tank during the period in which they rent the vehicle Secondly, it leads to Travel decreases air which, as mentioned above, is a driving force of the business of the company because the rental industry is so competitive price and because drivers avoid frequent travel and driving high oil prices given, passing the cost to customers is difficult or impossible.
Equipment rental subsidiary Hertz, HERC, depends on the non-residential commercial construction activity Its product range includes machines and equipment which is widely used in the construction activities drops in non-residential construction will slow results HERC fewer construction projects means less demand for rental equipment Hertz to a lesser extent, the recent declines in the US housing market and residential construction could put pressure on the Herc activity, but not as many projects residential use Herc equipment.
Automobiles and equipment rental industries are very competitive main company car rental competitors Avis Budget Group CAR Brands Vanguard and Enterprise Rent-a-Car the last two to private interests In general, the company competes primarily Avis and Dollar Thrifty rental business for airlines relating to IP, while the company, which sports a larger fleet and increased revenues, focuses more on off-airport businesses, including loaners and other travel.
In the area of equipment rentals, competition is intense, highly fragmented, and often competitive prices HERC considers it one of the preeminent rental operations in each market it competes in major competitors include comparable positions.
In September 2010 Hertz NYSE HTZ has an agreement to buy smaller car rental company and former competitor Dollar Thrifty DTG NYSE He managed to keep away from dollar Opinion NYSE RCA which exceeded the previous offer of new Hertz Hertz offer is 43 60 0 6366 cash plus one share for each share of dollar Thrifty's new offering adds October 80 a share cash deal to This price is considered by the dollar board to be better than 40 Notice 75 species and 0 6543 by 5 incentive action.
Stock Hertz Global Holdings (HTZ), global radio, assets.