2013 Hyundai Santa Fe Big Game Announcement: Team (Extended)
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Hyundai apologizes for U K Ad suicide attempt represents.
For the second time in a month, a car manufacturer has apologized for the job of a marketing company, this time for a commercial showing a man trying to commit suicide in his vehicle.
The spot for Hyundai Motor Co - per house agency Innocean worldwide - for use in Britain, shows a defect suicide attempt because the vehicle, the ix35 crossover does not produce enough of harmful emissions Hyundai deleted YouTube advertising today after criticism spread rapidly through her social media.
We understand that some people found the IX35 video offensive, said Hyundai Motor Europe is a statement we are sorry if we have offended someone we walked down the video and do not intend to use it in one of our advertising or marketing.
It is unclear if the officials had approved Hyundai place before it is put online, but Innocean belongs to Hyundai Motor Group Chairman Chung Mong-Koo and his daughter.
The ix35 is the European version of the Hyundai Tucson sold in the U S.
In March, Ford Motor Co has apologized for a series of unauthorized advertisements showing scantily clad women bound and gagged in the back of a Ford Figo The ads were created by Ford partner agency outside India entering a local show prices and are not intended to be part of a campaign Ford, the automaker said at the time.
The agency, WPP JWT India, also dismissed employees who participated in the creation of the Ford managers images in the US said they were appalled by the ads and is not aware of them before images were viral.
The head of Hyundai Motor America expressed a similar sentiment today.
Hyundai Motor America are shocked and saddened by the representation of a suicide attempt in an inappropriate video U K with Hyundai CEO John Krafcik said in a message posted on Twitter Suicide deserves thoughtful discussion, not this kind of treatment.
The one-minute spot shows a middle-aged man sitting in the driver's seat of a vehicle with right-hand inside a garage with a running pipe from the pipe exhaust in a window After a few moments, the man opened the garage door and trudges home in the form of text to read screen, the new ix35, with 100 issues -Water a Hyundai logo appears at the end.
Holly Brockwell, a freelance writer in London who writes a blog called Copybot, today posted an open letter to Hyundai in which she describes with a severe emotional reaction to advertising because his father had killed himself in the same way she posted a photo of her the suicide note from his father and ended the letter writing, my father never drove a Hyundai Thank you, nor will I.
This is not the first time an automotive marketer got in hot water on a commercial suicide implied in a General Motors Super Bowl spot for 2007, in-line mounting robot yellow dream, he loses his job after making a small mistake at work - drop a small screw - and committed suicide by jumping off a bridge instead designed to boast the obsession with quality automaker, has been criticized by suicide prevention groups including the American Foundation for suicide prevention, and after discussions with the GM group agreed to change the scene of the suicide.
In 2010, Audi officials were upset when one of its advertising agencies used suicide as a base for advertising the company said it had neither paid nor approved.
Apart from the automotive industry, PepsiCo got into trouble in 2008 for print ads BBDO Dusseldorf for his PepsiMax a calorie soda in the ads, which ran in a publication of German lifestyle, a calorie is shown the cartoon suicide in a number of ways, including a rifle, a suspended blade, self-immolation and even slitting his wrist with a razor the one slogan is a very, very lonely calorie listings were uploaded to the forums internet and created a well outcry beyond German borders Pepsi apologized for ads and said they wouldn t run again.
Last year, a character on Mad Men AMC drama has attempted suicide in a Jaguar, but failed because the car wouldn t start Jaguar officials played no role in the show's use of its vehicles and later wrote in a guest post on Jalopnik that has never been so happy to see our car will not start.
Automotive News, with contributions from Advertising Age.
Hyundai excuse for U, hyundai, apologized today become a member, Hyundai Motor America.