Die im Fleischkultur restaurant Christophorus
Five times a year, the Porsche Christophorus customer magazine inspires readers with exclusive ideas, exciting opportunities and a very particular aesthetic.
In a beautiful Alpine panorama of the Klausen Pass in Switzerland, a silver Porsche 356 with red leather seats shine spring sun; a young driver lace his boots for a final ski tour in the snow late in the season, his sticks leaning pending against a gnarled tree The cover image of the first Christophorus from 1952, captured by the Munich photographer Heinz Hering tells a story of freedom, lightness and joy of life and a very particular aesthetic to the aesthetic of Porsche.
It is not only all the models and all the details of the vehicle the Zuffenhausen sports car manufacturer that demonstrates the expertise of some of the best designers in the world Christophorus The customer magazine also transmits this particular aesthetic to which the Porsche company is dedicated from the elegant early and dynamics, character and sportiness emerging high gloss volume pages is now 63 years since the first issue of the magazine for friends of the house Porsche appeared and has established a world leading first high customer magazines -Quality the spirited elegance of the title lettering that time have clearly underlined the pioneering role that Porsche had taken; imaging, the choice of themes and style were soon inspire many readers Christophorus beginnings date back two years earlier to a common vision and a good deal of chance.
Driving pleasure in magazine format from vision to publication.
In 1950, during a visit to the cinema in Stuttgart, journalist and Porsche of Richard von Frankenberg factory racing driver met the graphic artist Erich Strenger While talking about Porsche, the two of them came up with an idea a completely new magazine for Porsche drivers should aim to be more than just a magazine advertising to communicate the joy of driving a lively manner allowing the Porsche aesthetic experience and offering real added value its content both creative minds agree that every Porsche tells his own story in passing on these stories would soon become their goal.
They quickly developed a concept still lacked an appropriate title After days of searching for names, von Frankenberg came with the patron saint of car drivers and Christophorus was born at a price of a brand and fifty pfennig, and a series of print 4500 copies, from now Porsche fans were able to enjoy the hot items-off-the-press on the latest vehicle technology, high speed motor sport, the best routes and elegantly life exclusive insights behind the scenes, as Porsche development or department of motor sport, were also in the agenda Christophorus from the beginning; Regular readers may recall the interview with Rolf W 1960 therich and in the number 43 Christophorus, the mechanic motorsport and co-pilot money 550 Spyder revealed for the first time the truth behind tragic accident in which the actor James Dean was involved.
The basic idea has not changed over the years, but the general framework is certainly right Volume 18 th in 1956, von Frankenberg produced an English version to accompany the German question Today Christophorus appears in ten languages outside German and English, it is also available in french, Italian, Spanish, Portuguese, Russian, Chinese, Japanese and Korean in addition, selected articles are published online in succession in a rhythm every fortnight in the Porsche Newsroom This is where car enthusiasts have free access to features such as exclusive interviews glimpses behind the scenes of the Porsche development Center and important episodes of the history of Porsche.
With a circulation of 500,000 copies, Christophorus reached more readers than ever Porsche customers today receive the current five issues of the magazine annually distributed free at home, fans interested Porsche can purchase an annual subscription for 30 euros while the Porsche model range has increased several times since the first edition in 1952, the number of pages in the magazine has more than doubled, the impression is of even higher quality, typography and layout meet the latest standards yet the essence of the Porsche magazine has remained true to its original purpose until today capturing the aesthetics of Porsche in words and pictures.
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