Volkswagen Group brands
1899 August Horch wrote the first chapter in the history of Audi when he established the motor vehicle company known as Horch Co. Motorwagenwerke Ten years later, he founded a second car manufacturing company Audi Automobilwerke Zwickau.
1932 Vier interlocking rings symbolized the merger of four automobile manufacturers based in the German state of Saxony Audi, DKW, Horch and Wanderer became Auto Union AG, the second largest motor vehicle manufacturing group in Germany.
1932 Vier interlocking rings symbolized the merger of four automobile manufacturers based in the German state of Saxony Audi, DKW, Horch and Wanderer became Auto Union AG, the second largest motor vehicle manufacturing group in Germany.
DKW products were regarded as good artists The DKW convenient, reliable and cost brand supplied the Auto Union models that sold in large numbers, and therefore decisive for the success of the new group.
The Horch factory in Zwickau never departed from the principle laid down by the company's founder to build only powerful, high-quality cars The Auto Union therefore sold Horch cars in the premium segment of the market.
When Auto Union AG was formed, Wanderer's automotive division had the task of producing midsize car companies In the years that followed, the sporting aspects, progressive brand were emphasized more.
1949 What was originally a deposit of Auto Union spare parts in the former garrison town of Ingolstadt became the headquarters of Auto Union GmbH, a new company that continued the motor vehicle traditions associated with four rings emblem.
1965 The new DKW F 102 model appeared on the market, the first post-war car with a four-stroke engine of the brand That was the beginning of a new era, and the brand therefore deserved a new name Audi, a tradition-rich name was revived.
In 1969 Volkswagenwerk AG designed the Fusion Auto Union GmbH and NSU Neckarsulm-based Motorenwerke AG The new company was named Audi NSU Auto Union AG and is headquartered in Neckarsulm.
The extensive range of Audi and NSU models covering a wide variety of engines and drive concepts prompted the coining of a new advertising slogan in 1971, and that was actually the statement of the company's mission since Vorsprung durch Technik.
Companies and brands History AUDI AG, history, audi 1932 interlocking Vier 1932 Vier interlocking rings.