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The pressure of the environment, a better understanding of climate change and growing concern for CSR CSR has seen many global companies are investing heavily in the areas of sustainability Audi is an excellent example of this recent change to become more ethical and green, thanks to being one of only a handful of automakers that produce social responsibility reports of companies to assess progress in this area.
Published in the summer of 2013, Audi 2012 Corporate Responsibility Report is an important step for the automaker Revealing the brand's intentions to become a CO2 neutral organization, the brand emphasizes its low CO2 emissions across the range with 41 models available output less than 120 grams of CO2. Km
Audi also emphasizes its efforts to reduce emissions production with an investment in a gas plant on an industrial scale in Germany using CO2 and electricity by recovering the factory Audi can produce electron gas can be fed into the natural gas network, a network used by natural gas-powered road cars This type of fuel is essentially carbon neutral because the CO2 emitted after combustion was initially taken from the atmosphere in the first place .
Audi was also able to boast its performance in the reduction of 30 per car CO2 emissions in the production Ingolstadt main production Audi is actually already 70 carbon neutral.
The automaker also busy ensuring that it can help those who aspire to work in the automotive industry, investing heavily in universities across Europe and helping to make education more accessible in the industry.
While this is just the beginning, Audi clearly aims to be a leader in automotive durability and is therefore stronger for her investment in production and vehicle technology can increase the potential of the car manufacturer to become carbon neutral.
Ironically, the investment in the new technology could also be the cause of the greatest weakness of its cars reliability issues of complex electronic systems assembly Audi to each of its new cars, Audi has received a bad grade in many aspects of reliability.
Probably the most striking is the reliability of the engine Note 1 in every 27 on the roads of the UK Audis should have an engine problem on a 2013 survey, money, meaning the German brand is second to MG for unreliability.
With most of these failures coming in the form of electrical problems, the Audis that depend so heavily on their complex ECU means despite being largely mechanical sound, a car can be taken off the road for something as simple as a light Audi dealers aren t cheap either, so unless the warranty, the car of a driver is always the bill electronic repair their problems can often accumulate in the hundreds, even thousands.
The owners hope that with such a threat to their Audi cars falls ill electrical faults, at least the dealers would be helpful and friendly to rectify the problem it doesn t seem to unfortunately be the case, because the Audi dealers in Europe and the States STATES have recently been given a bad name Give a poor customer service, failing to resolve problems and sometimes deny that there are problems at all, customers can leave feeling helpless and out of pocket when their shiny new Audis remain unreliable.
So while Audi has invested heavily to ensure that its cars to reduce their environmental impact, perhaps he should invest a little more to ensure that its customers are happy owners After all, if people begin to away from buying Audis unreliable, it is not useless to try to develop even more complex vehicles that could only increase the issue at present Audi survives on an old myth of German engineering that gives people trust their reliability, but it is only a matter of time before word spreads about the problems of reliability and operation resulting costs.
Audi 2013 Audi Corporate Responsibility Report 2012 Audi Audi AG General Meeting.
The Telegraph, 2013 German Cars losers in the reliability survey available online.
The strengths and weaknesses of Audi Auto Search 2014, Audi, Auto, 2013 Audi business.