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According to John Revill General Motors Opel brand Automotive News Europe will unveil a new version of its logo when it launches the Insignia upper medium car this year.
The new version of Flash badge that appeared on Opel cars since 1963, will be displayed in July at London Motor Show.
Earlier this month, GM executives have revealed how they wanted to reposition Opel and move upmarket brand focusing on the design and engineering superiority based on traditional German manufacturing attributes.
The change is part of raising the profile of the brand, which saw the fall of European sales 8 2 percent in the first quarter to 342.991 units, according to JATO Dynamics.
The Insignia embodies the confident direction exciting that we are taking at Opel, said Alain Visser, GM Europe Chief Marketing Officer.
And this direction is immediately clear from the polished, even higher class emblem of the brand, we naturally use the new emblem now in all future models.
The latest logo integrates the Opel name into a wider border that surrounds the brand lightning bolt It has a more sculpted design with spherical surfaces that give the emblem three-dimensional depth.
Capturing that combination of beautifully sculpted shapes with German precision is very compatible with the overall design language and philosophy of our vehicles, said Mark Adams, GM Europe's head of design, who led the team that redesigned the logo.
The Opel Blitz evolved from a zeppelin a symbol of progress at that time that was the Opel car radiator emblem since the early 1930s, said Heinz H Zettl, Manager Opel Heritage Institutional Communications .
In 1937, a circle was added a wheel to symbolize mobility.
Zettl said this development was also influenced by the brand Opel light commercial vehicles, which bore the 1930-1975 Blitz name and featured a lightning bolt as a distinctive sign of sister brand Vauxhall company is also showing a new version of Griffin his badge at the show in London.
The company's sister brand Vauxhall also displays a new version of its Griffin badge at the show in London.
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