Mercedes Concept Generation EQ - design
Once the documents published by the BMW Group on the BMW design principles and MINI brands, we present two interesting articles by Mercedes-Benz, that even with a promotional intent to offer an insight into the design process and on major aesthetic principles adopted by the company's designers.
The path of the first drawing pattern approval takes about three years.
1 Drawing made early in the design process, there is always a hand sketched drawing on a sheet of paper or on a screen ideas that had existed in the designer's mind become visible.
2 Basic package for each design is the package, the sum of all the technical requirements This is the basis on which drawings must be implemented so that the proportions, dimensions and lines create a harmonious picture.
3 1 4 clay model everything can not be simulated on the computer, which is why the next step is to create a clay model of all variants of a new car only when the designers to decide if their projects create the desired three-dimensional effect, too at the same time, the virtual models are always created on the computer.
4 Model Selection of the final shape of the new car is selected from many variations, to be formally discussed in a January 1 scale with the help of scanning and milling machines the first prototypes scale are made.
5 1 1 model all the individual details of the new model are handcrafted deceptively real looking model is created all the features of the new car be.
6 Interior sketch and made the first drawings are created for the interior design This is when the different equipment lines are born, i e inside where the future driver should feel comfortable.
7 Interior clay model in the best way for the designer to experience the development of the form is a clay model 1-on-1 built, so to speak, from the inside All the details are modeled up 'that an aesthetic space the feeling is created as a rule, three alternative interiors are built to a decision.
8 Color operating trim control and display concept and a display system of material and color options for the interior of the vehicle are determined from hundreds of fabric and leather samples and a range of colors virtually endless variations of equipment for future motor vehicle are determined All control and display elements are designed and developed to the optimum.
9 Data control model within all materials and colors are tested for effect on sophisticated 1-in-1 indoor models in real conditions All materials and colors and receives a code is specified.
10 Final model outside and inside with all the details come together to make a model Realistic representation is deceptively created all the features of the new car are proving the external shape of the future Mercedes-Benz model becomes tangible.
11 approval of the model The final point of all the design process is the approval of the model by the Board If this is successful, there is nothing to stop production of the new Mercedes-Benz.
To create fascination and brand identity that is the goal of the design philosophy of Mercedes-Benz, oriented towards long-term effects rather than short term trends, it taps into a gene pool elements typical brand style in the sense of a living tradition at the end of this process is the car as an individual space for life.
For Mercedes-Benz, the design is literally a brand Because more than 100 years, design has characterized the brand's image in the three-pointed star and made visible the values of the typical Mercedes brand as fascination, responsibility and perfection.
Insofar, the design has important tasks on two counts of the car lines are fascinating not only because of the product itself, they also serve as a mirror of philosophy and the Stuttgart automotive brand profile in other words design makes visible brand values and sets its mark on them.
The design should also arouse passion, the passion for cars and the desire to own a model.
Love at first sight has long been a slogan with a great reality content in the motor trade After awaken love at first sight, one of the main tasks of the designers is to create a lasting relationship and keep the history of love for many years.
The psychological arc goes Familiarize recognize brand awareness is not only a matter of creating well-made, functional individual products but to generate brand identity simultaneously.
However, to build and properly care for such a successful brand, long-term strategies and conceptual continuity are key new models Mercedes must indeed officially create a bridge to the future, but at the same time their lines can not abandon their origin.
This ensures that every new Mercedes-Benz has a clearly recognizable identity and shows its pedigree at first glance.
Although each model displays analogies with inimitable its predecessors, it shows a clearer formal development and opens a new design era.
Since a life of the product of about 20 years is quite realistic for Mercedes automobiles, designers must not indulge in passing Fantasies The high value of the market where cars Mercedes-Benz retained even after many years on the road is mainly due to the fact that the previous model of Mercedes-Benz does not appear automatically old.
Even when new models come in a variety of styles, they t detract from their predecessors, who continue to be desirable, particularly because of the sustainable design appeal.
A Mercedes-Benz is still recognizable as designers Mercedes-Benz Mercedes-Benz ensure that certain style characteristics while being more developed, are preserved in their basic form designers is called genetic brand pool.
This is what they draw in, to care for and protect the brand style.
A good example of this is the typical Mercedes radiator grille characteristic that identified and rendered unmistakeable brand for over 100 years.
During this long period of time, the grille was developed over again in a formal sense both in its basic proportions and detail designers try to interpret this feature to identify again, creating a new modern image .
This principle also applies to sports exchange, the so-called SL radiator, which is directly derived from racing in 1950 and has since become a symbol not only for Mercedes sports cars, but also for refined sportiness finds expression in many model series the same way as the living room radiator, this element is also constantly reinterpreted in the formal sense.
Through this work detail, form and brand language retain their vitality remain innovative and dynamic, but at the same time unmistakeable.
Yet far too strict interpretation of formal continuity effort runs the risk of running into a stylistic dead end street, where there is no room for individuality.
Each model either a luxury sedan, a coupe, a roadster or a compact class car is as an independent person.
The common basic models, well known in the form of language are combined with new style elements that appear at first surprising at first, but in conjunction with the state of the familiar elements, yet again, the perception of the car brand Stuttgart.
Recognize and fashion trends are important tasks of automotive designers They live in the present, but their field of action is the future.
This requires a very sensitive perception for changes in customer habits, new attitudes about their daily lives and trends in the shape and color highlighted in other sectors such as electronics furniture or industry sector, for example, or pulses from other crops; This is why Mercedes designers do not only work in Germany, but in Italy Japan and China in the US as well.
The automaker has established Advanced Design Studios in all these places, to act as a kind of seismograph and pick up the stylistic trends locally and analyze them for dealing creatively.
A key issue is the ability here to intuitively grasp what can attain formal timelessness, and develop high sensitivity, durable trends in art, culture and society.
However, having a vision for the future and be able to detect new trends is not enough.
Because behind the collector, wealth broadcasts future ideas on offer, there is the question of which current does a brand like Mercedes-Benz want to be influenced by Mercedes-Benz has always been decisive for, not fashionable but modern.
The reason this is important is to distinguish between patterns of short and long-term development and to identify and expectations genuine customers for the future.
Mercedes designers have therefore not need advice trend, but rather a prognostic validity and concrete answers to questions about how people are going to live tomorrow, how they consume and especially how to captivate and inspire future customers.
The challenge is to reflect on possible future developments and more thought beyond reality that bears the seal of trends and fashion.
This is probably the most important and interesting to those who determine the work of automotive designers is all about people, or more precisely, on the clients and their personality because driving a car today means a lot more than to reach your destination safely and comfort.
Today, more than ever, the focus is on making the journey itself a pleasant experience because you feel comfortable in the car of one, and because the car goes well with a lifestyle and because it is also possible to express the style very well with the car more than ever, sensory perception of a product plays a unique role.
Keeping the fascination with what is beautiful in life over the years is also one of the most important tasks of interior designers Its importance for the design work increases.
The inside of a car is designed as a living space, one where much time is spent So a pleasant environment plays a more important role in the car, too.
No doubt customers have become more demanding and more demanding over the years in this regard.
They not only want a wide range of possible appointments from which to choose precisely what suits their taste and personality They now he largest store through the use of high quality materials and precision manufacturing of these aid course forward, while making it more tangible, values such as aesthetics, comfort and quality in the context of the overall impression.
The goal of interior designers at Mercedes-Benz can be summarized in a few words you enter in the car, close the doors and feels at home immediately.
But for all their love and attention to detail car designers are not artists PACK is far from their task to simply pack of new technologies or new vehicle concepts in a beautiful form, they contribute decisively to launch new ideas and help them in their way of series production.
Whole Strategic Initiative Papers Mercedes-Benz how narrow product strategy, set design and technology to the automotive brand of Stuttgart.
Mercedes designers are integrated early in the design phase and in the new model development process.
Design work is teamwork; the design studio of a mass manufacturer is not a dream plant in a team designers and engineers must be willing to compromise in order to find viable solutions to meet all requirements.
This poses toughest challenges for automotive designers for their colleagues in other industries The automobile is one of the few industrial products that the customer expects not only a beautiful outside, but also a perfectly designed interior and on top of that, the car is a product composed of different individual areas many of these details are just as complex as whole appliances products in other industrial sectors.
Function and aesthetics, technology and art at first glance seems contradictory must blend into a harmonious overall concept in a modern car The objective has been achieved if the design work and technical arts complement each Thus a sophisticated level, practicality and good design are not natural enemies of technological leadership is integral to the philosophy of the brand and it is the design task to make this visible mission, while putting his fashion trends.
This is what show cars, concept and research vehicles are They are designed and developed to boost self visions to test new vehicle concepts and technologies, to intensify the dialogue with customers and also to analyze the public reaction to these self-Mercedes-Benz also carries ideas such studies self to take a look at the future with regard to the stylistic evolution and offer designers the ability to develop and implement new form languages.
But if a vehicle or vehicle of a series produced by a single search engine is still perceived with the senses No one can escape his emotional effect long before one gets an idea about the technical facts or innovations, its simple appearance which is, by design, it awakens the desire is the responsibility of the designers to awaken and keep alive these emotions the goal of their work is to create auto in the field of ten-sion between technology and design, which are characterized by both technical and emotional intelligence.
The work of designers is successful if customers buy cars not only for purely rational reasons, but also with their heart and mind.
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