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Made in Germany loses more shine like BMW, Audi, M-B develop fingerprints.
Made in Germany, a brand of three of the largest luxury carmakers in Europe for years, is losing a little of its exclusivity with the decision of BMW AG to join his rivals Audi and Mercedes-Benz and establish a manufacturing footprint in Mexico.
Low wages and global expansion are primarily Made in Germany as the venerable brands battle for the crown of luxury in the world.
A 1 billion plant in the state of San Luis Potosi - announced Thursday - will be BMW's second in North America at the start of production in 2019 the plant the capacity to build 150,000 cars a year will increase production in the region more 600,000 cars, or about 30 percent of this year's sales target.
The new assembly plant, the BMW Group will be even better positioned to take advantage of the growth potential in North and South America, said Harald Krueger, manufacturer's production manager We continue our production strategy follows the market.
The largest luxury car maker in the world will be the last among the German rivals in the manufacture of vehicles in Mexico, where labor costs are about 20 percent of U S. Levels
Mercedes Daimler AG will begin joint production in 2017 with the Infiniti luxury unit of Nissan Motor Co Aguascalientes Audi Volkswagen AG will start the assembly of light vehicles in 2016 in San Jose Chiapa.
The free trade agreements with Latin American countries with the United States, South America and Europe make it an ideal export base and are essential to the BMW plans.
The location of Mexico facilitates exports to North America and South America, which we believe is a future growth market, said Frank Biller, an analyst based in Germany, Stuttgart, LBBW If a group of automakers began production in Mexico, this will create a local industry.
Advanced automotive production in Mexico February 7 percent to 1 31 million vehicles in the first five months of 2014 following the release of last year's record of 2 93 million, according to the Association of Mexican automotive industry a trade group known as AMIA representing automakers.
The plants in Mexico will probably build about 3 1 million vehicles this year, after the factory openings over the past eight months by Nissan Motor Co. Honda and Mazda Motor Corp. AMIA President Eduardo Solis said last month General Motors the largest US automaker, has been building cars in San Luis Potosi state since 2008, according to its website.
New investments in the factory BMW and Mercedes and Infiniti are strengthening the global role as a luxury car manufacturer Mexican President Enrique Pena Nieto said.
BMW 3-series can be among the vehicles manufactured at its plant in Mexico, according to Economy Minister Ildefonso Guajardo BMW said it will decide later which models to build there.
The production of cars in this segment, which requires the highest standards of quality and advanced technology, demonstrates that the productive profile of Mexico is changing, Pena Nieto said at an event in Mexico with BMW We're showing the world that Mexico is attracting these investments.
The German automaker plans to reduce their cost increases of several hundred million euros per year in the light of more stringent emissions regulations and spending on future technologies, the automaker announced last month.
Expenses include i subbrand electric car, whose models have carbon fiber frames The company aims carmaking operating income of 8 percent to 10 percent of sales.
BMW, Audi and Mercedes are expanding as they target global shipments and records at will head sales in the segment two Audi, which ranks second to BMW in the world of luxury car market, and No. 3 Mercedes are committed to exceed BMW by the end of the decade.
Some car manufacturers already have long-term experience in Mexico, and I am not aware of major problems in recent years affecting production or quality, said Biller of LBBW.
Sales of BMW brand vehicles in the US were up 12 percent from a year earlier to nearly 157,400 cars in the first half of 2014 deliveries were lifted by demand for sport utility vehicles cut 4-Series and X3, which makes BMW in Spartanburg, SC Mercedes US sales increased 6 percent to 8 151.624 cars in the period, while Audi has delivered 84.349 cars, an increase of 14 percent.
The new Mexican plant decision follows BMW to invest $ 1 billion to increase annual production capacity by 50 percent by 2016 in Spartanburg to 450,000 vehicles including the new X7 SUV full size.
When the expansion is complete, BMW will roll over the line in South Carolina than any other institution in the world.
While the stamp Made in Germany remains critical to BMW, the focus moves more engineering and design in its domestic market, manufacturing done elsewhere to reduce tariffs on imports and currency risks Milagros Caina-Andree, the head of the automaker human resources, said in April.
We are now a global company with Bavarian roots and many sites overseas where we build vehicles at the same level of quality as in Germany, she said.
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