A la vista: Salón Internacional del Automovil of North America 2014 | al Volante
February 25, 2015 at 6 am 49 by Jens Meiners Photography Peter Bischoff Getty Images; Ralph Crane LIFE Picture Collection Getty Images.
The Preston Tucker and his car history is well known most beautiful and technologically superior to the competition, the 48 game-changing born Torpedo was shot by a combination of an obtuse and hostile press and petty competitors and government officials Germany has an equivalent Tucker Borgward But while the US automaker based in Chicago folded after only 51 units were completed, Borgward was the fourth largest automaker in Germany and employs more than 20,000 people at its peak They were sold under the Lloyd, Hansa, Goliath and Borgward brands.
Designed by the charismatic industrialist Carl F W Borgward, cars were elegant and full of Isabella advanced technology is considered by some as one of the most beautiful cars of its time; the Borgward 2400 was a fastback sedan soon, available with an automatic transmission internally; his successor, the P100, was one of the fastest cars in its segment and fitted with air suspension, including an innovative anti-roll and anti-dive system Some models were exported to the U S.
A passion for engineering that led Borgward contributed to his downfall Each brand has its own engineering and procurement services; there was little in common between the cars, and sometimes, the company ran out of money.
In December 1960, a cover story in Der Spiegel magazine ridiculed engineering style Borgward oriented and impulsive and highlighted financial travails of the company The senate of the city-state of Bremen, which is headquartered Borgward , took the opportunity to come back on a promise to vouch Borgward a credit needed to advance the movement was informed by emotions as much as facts the social Democratic Party in power in Bremen haï Carl Borgward, a feeling that industrial old school reciprocates.
Given the alternative to immediately close or surrender his business to the state, Borgward chose to give up his property in Bremen; the Senate has put in charge Johannes Semler, a manager who headed BMW's supervisory board simultaneously.
BMW, of course, was a direct competitor lame attempts to save Borgward Borgward Semler ended less than a year later, but after the company closed, all creditors were paid, questioning harsh on allegations Borgward was in dire financial straits.
Due to its moment of triumph and subsequent interference with the company, the city state of Bremen has lost nearly 20,000 jobs and millions in tax revenue; larger scale, the fall of Borgward became the first ominous crack in postwar German Wirtschaftswunder, or economic miracle.
Many assets were shipped to Mexico, and the P100 was assembled there until 1970. An attempt in the late 1970s to resurrect Borgward with a new car that has postponement technology under the skin of an AMC Hornet n ' never succeeded.
Now Borgward is back in 2008, the grand-son of the founder, Christian Borgward, teamed with former Saab and Daimler PR executive Karlheinz Knöss; Last year, they sold the trademark rights to Beiqi Foton Motor in China At the Geneva Motor Show, Foton will outline his plans to come, including the launch of a top model badged before Borgward end of the year.
It is good to see the great, if largely forgotten, Borgward plate back on the market at the height of the heritage of the company, the new models the first teaser for the Geneva car is shown below need to offer style and cutting edge technology Foton Let hope can withdraw and throw a few cars that Carl FW Borgward would be proud.
LongDead German Brand Borgward BACK! - News - Car and Driver and Car Blog, German brand Borgward.