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German car manufacturers are BMW Volkswagen and Audi in the ten most valuable brands in the country, according to a study published on Monday Mercedes came first, but what makes the rest of the top 50.
The study, conducted by brand firm Interbrand and published Monday ranked the 50 German marks according to brand competitiveness, the role the brand plays in the purchase decision, and financial performance of products and services.
Germany has a long tradition in the fields of brand development and brand management, Nina Oswald, CEO of Interbrand Germany said that Germany has a large number of big brands, big hit near half of listed brands have brand values well above 1 billion.
With a market value of 25 to 55 billion Mercedes-Benz took first place.
One of the leading luxury brands in the United States and Germany, the Stuttgart automaker is racing as the top high-end markets in Russia and China The study attributed the success of the brand to technology green and an emphasis on customer service.
Munich carmaker BMW came second with a brand value estimated at 25 to 49 bln.
The report quoted the direction of the company on sustainability and urban mobility through mobile applications as reasons for the top brand placement He also drew attention to the i series of electric vehicle brand and hybrids that are targeted to the high-end market.
Volkswagen landed in fifth place with a value of 8 9000000000 The make of the car of the people has been praised for its commitment to customers and the creativity of the design.
Audi trailed behind by 8 June 2 billion of its importance to the Chinese market and investment in new technologies were cited as reasons for the high value market.
And luxury car brand Porsche fell just outside the top ten, landing in the number 12 spot 5 18 billion.
Automotive brands were well above the global average, J Justus Schneider, CEO Interbrand Central and Eastern Europe said they represent 40 percent of the total value of the brand throughout the classification.
Automakers side, the SAP enterprise software, which focuses on Big Data Analytics solutions based on the cloud came in third place, with a value of 4 billion 13.
Deutsche Telekom was fourth first German telecommunications provider December 3 billion for its pan-European acquisitions in other business areas such as e-health, and energy applications Siemens behind Volkswagen dropped to sixth place with 6 8 billion.
For more information on the 10 most valuable brands in Germany here.
A major financial services provider Deutsche Bank 3 billion the world landed in 15th behind Deutsche Telekom, Siemens and Allianz.
The study said the banking giant has much greater potential and cited changes in corporate culture, frustrated employees and a general lack of clarity and commitment of the reasons for low investment.
Interbrand also publishes an annual Best Global Brands, which ranks the top 100 brands in the world by market value of German brands have long benefited above average representation in recent years the rankings, but this study marks the first time the agency has probed the German market on its own.
Germany's 50 most valuable brands of the local, Germany, the most precious.