BMW Vision Next 100
UPDATE German manufacturers expected to grow more in the US market after having achieved record sales in 2013 by capitalizing on the expansion of the luxury vehicle demand, the head of the VDA carmakers association said Monday .
Since the financial crisis pushed US sales to the lowest level in decades in 2009 automakers countries managed to outpace the market, expanding sales by 75 percent.
During these years of crisis, we, the German automotive industry, do not make the mistake of underestimating the importance of the US market, the VDA president Matthias Wissmann said at the auto show in Detroit on the contrary, constantly expanded our business activities here in the States States This long-term strategy is paying off.
German manufacturers have established a sales record 1 3 million vehicles in 2013, an increase of five percent over 2012 earnings mean that eight passenger cars sold in the US were a German badge.
German domination of the luxury market - which could extend to 11 or 12 percent of total sales in the US in 2014 to about 10 percent in 2013 - will mean even more than the overall market gains expected develop another three percent to 16 million vehicles, Wissmann said.
As rebounding US market, buyers are large, Wissmann, citing a recent newspaper as we are confident that the high-end market will dominate.
Volkswagen, meanwhile, plans to fill a large hole in its US portfolio by launching an SUV of medium size in 2016 and will expand its manufacturing presence in the region, the German automaker said Sunday.
The new seven-seater is part of an investment of 7 billion in North American operations over the next five years, the VW chief Martin Winterkorn said at a reception on the eve of the Detroit auto show.
The United States is a cornerstone of our strategy in 2018, Winterkorn told reporters.
We set our target group Volkswagen of America aims to sell one million Volkswagen and Audi cars per year in the US by 2018, he added, we accept the challenge with confidence, endurance and power stay required.
Europe's biggest automaker had already announced plans to invest 5 billion by 2015 Winterkorn did not specify how the additional funds will be spent.
The VW group which also includes the Audi, Porsche, Bentley, Bugatti and Lamborghini brands, managed to almost double its turnover in the United States since 2008, a new record of 611,700 pound in 2013.
But sales of the Volkswagen brand fell June 9 percent in 2013 even as the overall market grew by 7 6 percent which led the overall turnover of the automotive group underperformed the market, more and more just 2 6 percent.
Analysts have cited the lack of a sport utility medium as one of the reasons for the failure of the brand competition.
VW has recently appointed Michael Horn the new Volkswagen group leader of America and Winterkorn expressed confidence in his ability to put the region on track.
We have a solid basis to move forward, he said Horn.
Meanwhile, their rival German automaker BMW announced Monday that it sold more cars than ever in 2013 and aims to exceed that figure this year.
BMW said in a statement it sold a total of 1964 million vehicles last year an increase of 6 4 percent from the previous record year 2012.
The group has three brands, BMW, Mini and Rolls-Royce and also manufactures motorcycles Global sales of the only BMW brand increased by 7 percent to 655 billion May 1.
BMW also sold a total turnover of 305.030 Minis worldwide and Rolls-Royce rose 1 5 percent to 3630 sales of motorcycles increased by 8 percent to 3 115.215 units.
The BMW Group posted a record sales again in 2013, said director of sales and marketing Ian Robertson.
Despite headwinds in force in many markets, we aim to increase sales and make 2014 another year he said record.
German carmakers are celebrating record sales in the US Local, German automakers, sales, record.