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Large supermarkets in Britain have lost ground to its competitors at a discount and upscale grocers.
Large supermarkets in Britain have lost ground to its competitors at a discount and upscale grocers.
Tuesday, November 19, 2013 January 18 GMT First published Tuesday, November 19, 2013 January 18 GMT.
Four largest supermarkets have all lost market share in Britain for the first time in at least a decade in the last three months, they continue to be squeezed by discounters and upscale grocers.
Tesco, Sainsbury's, Asda and Morrisons lost ground to competitors sold off led by Aldi and Lidl, which over the latest weeks together accounted for nearly 7 food market, according to the latest data from Kantar Worldpanel Nearly a third British households visited a German discount store Aldi in these last few weeks on sale the same time, large supermarkets luxury lines have all been growing rapidly as consumers rushed to try to deal with without eating out.
While the figures reflect a trend that has been in place for several months, it is the first time that Sainsbury's joins his behemoths retail colleagues to lose market share, days after the CEO Justin King boasted of resilience the supermarket to the attacks of the discounters.
Sainsbury release of half-year results last week, the king repeatedly stressed that Sainsbury's was the only one of the four major grocers to increase market share last year While the supermarket continues to increase sales to 2 June rhythm much stronger than its main rivals Tesco and Asda Morrisons Sainsbury same growth has not met the overall market growth 3 2 and he also looked puny compared to the impressive growth of Lidl and Aldi.
Aldi's sales rose a spectacular 31 January for the period of 12 weeks compared to the same period a year earlier, while Lidl has increased its growth to August 13 Much of the growth comes from new stores Aldi but they attract buyers away from the biggest grocers.
Edward Garner, director at Kantar, said that more buyers to choose cherry visited Aldi bargains The number of buyers visiting Aldi grew 16 YoY along with the size of the average basket has grown by nearly 15.
During the last year, Aldi and Lidl have added nearly 1 percentage point of market share in the UK equivalent to about 1 billion taking the total market power to nearly 7 Aldi opened the way to fly buyers of its rivals, particularly Tesco and Asda according to research by Verdict analysts published this year.
The major supermarkets are losing market share to top players range Waitrose and Marks Spencer, which both have ambitious plans to open new stores Waitrose saw an 8 August sales increase in the period of 12 weeks, which contributes to a continuous increase in market share since 2009, according to Kantar.
The retailer has a growing interest in food quality following the scandal of horse meat that erupted earlier this year.
This Christmas shoppers go for luxury and lower prices, said Garner He said premium own label Tesco Finest grew sales 16 years on the year, while the taste of the difference Sainsbury rose 12 .
Clive Black, retail analyst at Shore Capital, said that the big supermarkets should be concerned that they fall out of favor with buyers.
The scene of British groceries in a new era of domination of the major players is questioned; which has implications for the purchase capacity and trading strategies The hard discount stores and premium players are in a groove and strike a deal with the rich and the poor, he said.
Aldi and Lidl are trying to attract more upscale customers with luxury items promotional campaigns such as Serrano ham and fresh lobster for Noël Lidl has launched its first ever British television advertising campaign this month, several days before a major grocers party ads hit the small screen.
Kantar has calculated that inflation in prices on groceries from a sample of 75,000 items is running 3 7, well ahead of the rate at which the grocery market was expanding , implying pressure on households to trade to cheaper products and even change their chosen store.
Inflation Kantar is much higher than the national Office of CPI consumer price statistics, which capture a wider range of products.
This official measure of inflation was 2 2; to October, down 7 February preceding month decline that shocked many economists However, the figure of the NSO for inflation grocery prices remain about 4.
The market share of grocers in November 2013 and 2012.
Large supermarkets in Britain have lost ground to its rivals and cutprice upscale grocers Business, Britain, supermarkets, lose.