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It is no secret that car owners as their precious vehicle to say something about them and that's not how they could be flash point - a car can s apparently the signal from your attitude towards life.
Imagine the scene as you walk on the road, a flashy car slides before you review your companion Oooh look how open the mind of anyone.
Yeah, not bad, your boyfriend responds But I saw yesterday guys that really changed my expectations Not only that, but his girlfriend was staying curious.
Life in the strange world of car slogans can be confusing to move your mind, you will need a Saab To better yet, open your mind, you to have an intelligent car Want to change expectations and you will have to choose a Nissan Staying curious will need a Suzuki.
The vehicle you are driving has long been considered a symbol of your wealth, taste, style and - some would say - Now manhood become a symbol of your state of mind too.
Adman Paul Glyde, who has worked on several car campaigns, said each car is to some extent wishful thinking that all drivers want to make a point with what they are driving.
The classic thing you get in focus groups is people who say they do not care what they drive, as it has in the A to B, but only say that they already demonstrate a taste for cars - just like people who desperately want to be considered conservative could wear a gray suit.
Thus, the smart cars promise to open your mind is a crucial part of the appeal to drivers, said Glyde Anyone driving a Smart car has got to be used to being watched and even laughed They had to think to themselves as thinking wider than average Mr.
With an ad that you are often flattering the person into believing Well I made the right choice there.
Daily Telegraph columnist automotive Honest John, a former adman himself, is far from impressed how they come with waste that he is brain dead every time they roll out, it goes right over people's heads, he said.
Like them or not, car ads and slogans do not appear by chance Ads are chunks overall budget high profile and slogans are a crucial part of this, Glyde said that creative people will have to sweat long and hard.
But, he said, aren t car ads actually designed to get people to buy a new car.
They are designed to keep people buying the type of car they have already achieved with an announcement that you are often flattering the person, believing Well I made the right choice there.
It is about massaging the egos of course, you are also trying to get, for example, a Ford Focus driver for choosing a Vauxhall Corsa place, but it is something much more difficult to do than to persuade someone of people to stick to a decision they have already made.
People committed to their car brand, and is working to maintain this commitment advertising.
Toyota advert- a rare Honest John doesn t think is rubbish.
Another trend that may raise eyebrows in the coming weeks will be the new slogan of VW, the company has been praised as never Advertiser's most successful TV.
With sales of its new golf disappointing, although showing some signs of recovery, the company is very expensive in need of some of his old magic advertising.
So the company is following the example of Audi and Seat belongs to both the parent company VW and the introduction of a slogan in the mother tongue of the car.
Audi long ago led with Vorsprung durch Technik Stay through technology that involves people who understand the slogan had the advantage over others who just shrugged their shoulders.
See has followed with Auto Emocion, a play on the car of words, self, emotion and movement - the best translation suggestions are invited to Renault adopted the creator of automobiles sentences, a slogan that, even those with the very basic French will be confident to make a stab at Renault Translating gets bonus points from the creator feels much more impressive than single manufacturer.
Now the VW slogan Aus Liebe zum being Automobil For the love of the car Although the company in the United States will stick with its pilots wanted slogan, the new German line has already appeared in print ads and should soon make its way on UK television, as it will in many other countries.
Honest John is unimpressed s garbage How is this going to help sell cars in the UK, he said.
The calculation by the VW bosses should be the stamp of being a German piece of work yet account.
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