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The Audi quattro and Audi Gecko What is the link.
The gecko and Audi quattro What they have in common.
If you visit Prestige Imports in Denver, own an Audi, or just happen to be an Audi enthusiast, then you've probably seen the silhouette of a lizard that adorn the German manufacturers recently released vehicles Similarly, you may have also noticed the lizard Audi merchandise such as deodorants and key chains in our shop Parts.
Well, this is not just an Audi lizard; it is actually an Audi gecko Since the gecko, during the last decade, has become synonymous in popular culture, American with advertising GEICO, one can easily be forgiven for confusing this little reptile like tie with auto insurance company.
In all reality, however, the actions Audi gecko no connection with the GEICO gecko rather the Audi gecko symbolizes the drive Audi quattro; and the first company debuted the reptile as part of their campaign all-wheel twenty-fifth anniversary in 2005.
But why, you may ask, does the company choose a gecko to symbolize the quattro The decision to use the emblem as a gecko just one of its many curious strange ability of gecko traits to his feet to join almost all surfaces.
According to Wikipedia are made of microscopic hairs of the gecko foot seta or bristles pl, which increase the van der Waals forces between them and a surface for those of us who are not scientists, Van Der Waals attraction and repulsion is the between atoms, molecules and surfaces Thus, the gecko can stick to darn near anything, allowing him to climb walls and trees Heck, even geckos can walk on ceilings reversed.
Concomitantly, invoices Audi it's quattro all-wheel drive with legendary grip and torque vectoring technology available that significantly improves handling and cornering performance Legendary grip, then finds its adhesive equivalent in the natural world with their feet covered with the gecko setae.
As mentioned, Audi has deployed the first emblem gecko for the twenty-fifth anniversary of quattro system in 2005 the image below five years later and in collaboration with the German marketing agency thjnk Audi revamped the gecko picture so that it looks much more futuristic bionic or click on the image for a more detailed view the accompanying text in the lower left corner boasts that the new HIGH-TECH gecko, which was created entirely in 3D graphics, acts as the perfect new symbol for electromechanical that can be found in the system quattro.
Additional print campaign ads, as seen below, state that, in fact, electrical mechanics of the new quattro system are actually two sub-systems that work together with them to provide superior features a differential mechanical center ring gear and selective electronic torque vectoring again, click images for larger views.
Not only Audi quattro promote connection gecko in print ads, but they developed TV spots perfect grip.
Apparently, Audi, even ordered the creation of an interactive video game PlayStation that allows users to guide a gecko Audi through a tunnel while points back.
Of course, multimedia, gecko based campaign seems smooth, but it ignores some fairly basic questions, such as what Sá mechanical differential crown center What is vectoring selective electronic torque And how, exactly, is Audi quattro different other four or four-wheel drive system.
All these questions are fair and, indeed, the answer As someone who was also unfamiliar with these terms, I find the video below to be extremely informative.
Around one mark 00, the video shows a central ring gear differential pattern is, in short, a series of gears mounted below the front half of the vehicle These gears rotate in opposite directions, to manually correct another when rotating at a rate incompatible in other words, it immediately distributes the driving force of an axle to each other when an axle rotating at a speed too fast or too much power.
By April 05 the brand, the voice explains the concept of electronic torque vectoring as described in the video, that component of the quattro system electronically records the amount of torque distributed to each wheel when cornering, and then redistributes immediately that the torque required to do this, it monitors the acceleration models and direction of the driver and adjusts the levels of torque without latency.
So what does Audi different from the other four and four-wheel drive systems Alex Ingram, in his article carwow System Explained Audi quattro, wrote.
For quattro, Audi engineers to build a wheel-drive sports car without the need for a traditional transfer case, as used in many traditional off roaders They're bulky and adds significant weight a motorsport application hardly ideal Audi system uses a center differential.
A differential is a component that allows the motor torque to be divided between the driven wheels, although they are rotated at different speeds Ordinarily, it will be mounted on each driving axle, but Quattro uses one separate torque between the front wheels and back too mounted in the gearbox, it connects the two axles when sliding is detected, which allows a variable distribution at infinity of the torque according to the driving conditions with respect to a traditional transfer case, this system is much lighter and more efficient.
Ingram, then continues its section with an explanation of how the refined Audi engineers quattro the system to take account of their medium mounted ith R8 and transverse engine e g A3 and TT vehicles.
Most of section Ingram, however, focuses on the technical aspects of the quattro system, stealing historical aspects of innovation from Audi Fortunately DRIVE produced some wonderfully information quattro Inside videos featuring wheel drive model drive Audi Quattro and Quattro system.
The first video provides an overview truncated but interesting quattro system with some pictures Vintage original Quattro excessive speed around a motocross circuit.
The second, much longer video offers more vintage images of Quattro in rally racing More importantly, however, the clip contains a long interview with the historian Thomas Erdmann By 3 Audi 28 manufacturer and the conclusion around the mark 6 35, Erdmann deals with the history of the Quattro, the quattro system and its relationship with the brand Audi Check it out below.
Erdmann mentions that Audi has developed the first quattro when engineers were a driving test four-wheel drive, off-road vehicle for the German army, he continued by saying.
One of the test engineers drove the car in Finland in deeper snow and winter Many managed to be must faster than all other Audis that were also driven simultaneously testing so that he thought well, why not put a four-wheel drive in our cars.
And with that, the Audi quattro was born to the Quattro thirty-fifth anniversary in 2015, Audi has produced a series of short films celebrating their innovation one of the clips, titled Inspiration, shows the original military vehicle and Quattro side-side.
If that was not enough history for you, then check out this additional piece of history Quatro In the video below, the Audi driver Hannu Mikkola tells the story of his victory in the Rally of the Lakes 1000 Finland 1983.
Here import prestige, we are lucky enough to own an Audi Quattro 1984 we usually show at events outside the latest concession he made an appearance in our Winter 2016 Ice Driving Event Check out some images below.
If you are interested in the test drive one of our Audi vehicles equipped with a system, quattro approved gecko, visit Prestige Imports located at 9201 West Colfax Avenue between Wadsworth and Kipling You can also make an appointment with and Audi Brand specialist by calling 888 446-49994.
Audi and Audi Quattro gecko logo What is the link, Audi Gecko quattro link.