DEF CON 23 - Charlie Miller & Chris Valasek - Remote operation of a passenger vehicle Unchanged
German car market recorded a growth year on year in December for the first time since November 2009.
2010 auto market has reached 2 units of 92m - down from 23 in 2009 to inflated premium puzzle.
Underlying demand positive environment, helped by a strong German economy - although there are risks.
The Volkswagen market leader is under pressure with the Golf aging.
As this table shows KBA, the German car market in 2010 vaguely followed 2008's, with a 2009 bumper sandwiched between.
The German car market becomes positive after 2010 post-prime crisis to breakage, Dave Leggett rakes some of the 2010 data and examines the outlook for the largest national market in Europe in 2011.
As the largest national market for an evolution of the considerable margin of Europe in the market for German cars are of crucial importance for the general market situation in Europe and lately it was something a rollercoaster ride in Germany as the impact of government measures in response to the international financial crisis in late 2008 plays Mainly, incentives to scrap distorted sales figures as they littered with intentions purchase.
The automobile market of Germany in 2009 apparently rushed the severe economic downturn felt across the world, Europe and Germany, it was multiplied by 23 to 3 units staggering 81m small cars, in particular, was a boom as consumers brought purchases of new cars planned ahead while the temporary subsidy was available, the value of the grant being a higher proportion of the purchase transaction for cars with lower sticker price, but there is a catch with pulling sales forward Whilst scrappage programs are attracting some buyers who would otherwise not buy a new car on the market to give a net gain, they are also followed a recovery period when the market falls, the absent customers who bought previously what it was in Germany when the scrapping system has been DISCONTINUED side at the end of 2009 in the case yet premium sales came through in registrations in the first half of 2010, but were now fast drying market went sharply reversing over the deformed high base of 2009.
In a clean symmetry, the German car market fell from 23 in 2010 to 2 units of 92m Above all, the December market was against December 2009 In an encouraging sign for the market, volumes rose in December 7-236688 units this was the first time that the volume of outright sales increased in the market this year compared to year since November 2009 when the incentive effect of scrappage began to fade.
A trade association of the German automotive, VDA, development is regarded positively with the feeling that the image of the underlying demand is improving German car market is being standardized and is obviously the robust customers still demand high standards for them, it is not only the price that is crucial, but good value for money, and therefore especially high quality and reliability, said Matthias Wissmann, VDA President, speaking in Berlin last month .
The prospects are good reasons to be optimistic realist catch from Germany orders have increased steadily and with increasing speed since September domestic orders are now at 532,000, which is about 100,000 units higher than the average level recent years, Wissmann added.
For 2011 Wissmann expects a trend of steady upward We assume that in 2011, the German passenger car market will reach a volume of 3 1 million cars would also mean improving the figure 2008, at -he says.
The VDA prognosis for the German car market in 2011 is shared by the professional forecasters JD Power Automotive Forecasting also goes with 3 1m forecasts of the automotive market.
We will see a gradual improvement picture says Jonathan Poskitt Now that the distortion caused by scrapping worked through, we're seeing where the market is really in terms of underlying demand and improved sales Germany is supported by the good performance of the German economy, especially the manufacturing sector.
IHS Automotive also sees a return to organic growth in 2011 and also provides a 3 1m automotive market of the unit.
Moving to 2011, the German passenger car market should be able to expect a period of relative stability following the volatility of the past two years, said IHS Automotive analyst Tim Urquhart And that is something he believes to be well received by OEM operating in the German market.
It will make planning the production, distribution and storage dealership a much simpler task, he said.
Urquhart also stressed the importance of Germany relatively strong economic performance is currently supported by very strong export industrial base that the automotive industry is increasing strongly, with strong demand particularly form China and the US he said.
The projected economic growth to 3 6 for the year 2010 is expected to moderate only slightly move forward with a growth rate 2 of 5 in 2011 will, according to the latest Global Insight data.
There are risks that the crisis of sovereign debt in the eurozone and nervous financial markets come to mind There are still a lot of work before fiscal consolidation in Europe and hampering economic growth in the region crisis scenarios involving financial speculators, sovereign debt and political disarray in some countries, cautious and well run Germany would nevertheless to the eye of the storm.
And Germany's strong exports, the United States and China in particular, would suffer if something was seriously wrong abroad.
Wissmann VDA warns that there is no place for big celebrations risks on commodities and financial markets are still not banned by any means.
Scrappage of distortions have played a key role in the manufacturer's volumes and stock movements on the German car market last year Volkswagen VW continued to show the trend of recent months, significantly underperforming sales in the overall market for VW actually declined 7 3 during December as the company continued to suffer from the massive front traction effect that had scrapping bonus, especially on sales of the bestseller golf.
IHS Automotive said Urquhart VW will be under pressure in the key lower average C segment this year, the VW Golf is set to come under further pressure on the market this year because of the launch of new models in the C segment, in particular the third Ford focus generation reviving Opel is also well placed with even young Astra and golf also experiencing a natural slowdown in sales momentum as it enters the third year of its model cycle since the launch of the sixth current generation model in October 2008 .
For the year, the VW brand slightly underperformed the overall market decline, with sales down Aug. 23 years on-year to 613.808 units.
In December Opel has improved its recent position on the German market fell behind automakers internal premiums as a result of strong sales during scrapped in the last months of the year, sales rose Opel 39 9-year on-year to 23,846 units, a figure supported by extremely bright incentives and the company's new lifetime warranty system has drawn criticism because of conditions attached, according to Urquhart.
Opel sales in the year to date total fell well behind the people of Mercedes and BMW, it emphasizes But this was one of the big winners under scrappage.
The third largest passenger car brand by sales in December was BMW Mini that just failed to match the total Opel with sales of 23.593 units, a significant 16 9 mounted on the figure posted in December 2009 This increase is due to strong sales of the new 5 series and X1.
Audi also had a good month in December with sales of the new B-segment A1 contributing to a tally of 20,750 units, an increase on 31 July the figure in the equivalent point last year instead of the sixth Ford was a loser during December as sales volumes decreased by 27 9 to the month to 13,102 units, sales of the focus were idle before the start of the new model in the new year.
ANALYSIS German car market turns the corner analysis of the automotive industry justauto, Germany, market, towers.