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Google CEO Eric Schmidt said at one point that one of the reasons Google wanted to get into radio advertising was that the company could not reach users during the morning or afternoon commute That s changing very quickly Google and Yahoo have announced almost simultaneously in- mapping of the car and local search functionality.
In continuation of its previous Send to a car card partnership with BMW, Google has set up in the local search car for BMW in Germany here the video of his illustrating partly the functionality Google has also expanded to the sending Plans feature car in Italy and the UK One would assume that the car is not local search far for these countries and possibly the United States as well.
Mercedes Benz also announced an agreement with Google and Yahoo search Send called, where users can send cards from two search engines at Mercedes Benz telematics system drive.
The function Send search engine debuts not only on models Mercedes-Benz luxury sedan S-Class coupe CL-Class, but also on the highly anticipated next-generation line C-Class model currently reaches dealer showrooms nationwide search Send will be phased in on additional Mercedes-Benz models in the coming year.
Maps and directions can be sent to the Mercedes involved via a desktop PC or a mobile phone is the page of her videos that demonstrate the functionality Earlier this year, Yahoo announced a partnership with the portable navigation supplier in Dash car Yahoo to offer local content via a mobile device Dash Dash Express system.
Personal navigation devices such as TomTom or Dash Express is rapidly turning into mobile search platforms most complete local They can be used in the car or outside the car and on the road at the same time automakers luxury already have interest in their data points on -Board navigation systems But the aforementioned trademark search deals take a step further.
Somewhere between the office and a mobile phone, local search drive is an emerging arena for competing search engines, development and potential future advertising revenue.
Greg Sterling is a contributing editor at Search Engine Land He writes a personal blog Screenwerk on the connection points between the behavior of digital media and consumers in the real world, he is also vice president of strategy and outlook for local search Association Follow him on Twitter or find Google.
Send to (German) Car New local search before, send, German, Local.