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Merkur cia tion of German mɛʁkuːɐ̯, Mercury was a car brand sold short by the Lincoln Mercury Division -The Ford Motor Company 1985-1989 using captive imports produced by the German division of Ford Europe Merkur was intended to European brands luxury buyers.
After only five years of sales, the Merkur division was interrupted by Ford, making it one of the automotive brands shorter.
In the early 1980s, for various reasons, buyers of traditional American luxury brands such as Cadillac, Chrysler and Lincoln began to change their buying preferences for European cars produced Audi BMW and Volvo Mercedes-Benz In response, Japanese automaker Honda introduced Acura in 1985 with their contemporaries Nissan and Toyota later developing Infiniti and Lexus respectively in its own response, Ford created the Mercury Franchise German Merkur for some Lincoln-Mercury dealerships in the US and Canada; 800 Lincoln-Mercury dealers assume franchises Merkur Building on the success of the original Mercury Capri in the 1970s, the most imported car in the US outside of the Volkswagen Beetle, Ford intended to import cars from the Ford Sierra Ford Scorpio and targeted to European buyers import, a market that Lincoln-Mercury has no competitors vehicles ready for sale.
When the name Merkur was launched in North America, advertising materials and PR highly recommended good German pronunciation of the name of the brand under the Merkur badge was a script indicating Ford Werke AG, Cologne, West Germany indicating instead of car manufacturing.
The Merkur model line consisted of two three-door sedan and five XR4Ti Scorpio door hatchback North American regulations dictated a number of changes to vehicle design, which means that Ford could not import the German Sierra Scorpio and products from the factory and sell them in concessions significant changes have been linked to bumper assembly 5 miles per hour, lighting and changes to the powertrain to meet the emissions requirements .
A hatchback based on performance, the XR4Ti also called the XR is slightly rebodied version of the Ford Sierra XR4i To meet North American regulations, it traded 2 8L V6 of its European namesake for a turbocharged 2 3 L Ford Lima four-cylinder engine shared with the cut Thunderbird Turbo, Mustang SVO and Mercury Cougar XR7 size almost identical to the Ford Mustang XR4Ti was also distinguished by a large biplane rear spoiler As General Motors used Sierra name for GMC and name for Oldsmobile Cutlass Ciera, Merkur has chosen its alphanumeric branding.
Due to the XR4Ti not use a standard set and Sierra powertrain, final assembly was completed by specialized manufacturer Karmann in Rheine, West Germany Introduced for model year 1985, the XR4Ti remained the only model in the product for three years, until the introduction in 1988 of Scorpio in early 1989, the XR4Ti was interrupted.
Unlike XR4Ti, Scorpio Merkur targeted European luxury car buyers As Ford in Germany, the Scorpio was introduced in 1985 to compete with the direction of sedans such as the Mercedes-Benz Audi 100 W124 and the Volvo 740 in North America, Scorpio was introduced by Merkur for model year 1988 as an alternative for the same vehicles in the United States and Canada unusually, the Scorpion was available only as a five-door hatchback bodystyle also seen in cars like the Saab 9000 While the largest car in the Ford product range in Europe, Scorpio is slightly smaller than Mercury Sable and Ford Taurus.
Merkur Scorpios included many standard features and most were sold with the optional upgrade of the Touring package Although available with a five-speed manual transmission, almost all Scorpio is equipped with automatic overdrive transmission with four speeds Cost initial Merkur Scorpio could reach nearly US 30,000 when fully optioned.
Unlike XR4Ti the Merkur Scorpio version was built at the Ford plant in Cologne, West Germany, alongside its European counterpart; the main difference between the models Merkur was assembling five bumpers mph and standardization 2 9L V6, who met with US emission standards and has been used in the Ford Ranger and Bronco II L one of the most ephemeral vehicles ever produced by Ford Motor Company, Merkur Scorpio was arrested at the end of the model year 1989, marking the end of the Merkur brand.
Sierra was introduced to replace the aging Ford Cortina Ford Taunus was a bold move at the time as the Taunus Cortina Ford was one of the best selling cars Despite initial fears of Ford on style, Sierra continued to be the second best selling car in Europe citation needed second only to Ford Escort own.
European Sierras was available in three-door hatchback, five-door hatchback, four-door sedan, and wagon versions with five doors and even a pickup truck called the P100 engines available ranged from a March 1 liter 60 hp four cylinders, a 160 hp V6 2 8 liter or two liter 16V intermediate turbocharger and cooler four cylinders equipping Sierra Cosworth According to the test counts of the British government fuel efficient models such as the 1 June 51 mpg economy could imp may 5 The 100 km; US 42 mpg to 56 mph steady 90 km h and 30 mpg imp September 4 L 100 km; 25 mpg US simulated city driving.
At the other end of the spectrum, Sierra Cosworth 0-60 mph 6 2 seconds and has a top speed of about 150 mph 240 km h and was still capable of more than 20 L 14 100 km of MPG; 17 US mpg so gently leads the XR range and Sierra Cosworth models, however, are not considered sales flops in Europe, in spite of individual models that sell fewer cars than XR4Ti.
Like Sierra, Scorpio was also introduced to replace a popular model, the Ford Granada in models in the UK and Ireland, the Granada name was still used, with the name Scorpio reserved for high-end Grenada Scorpion began as five-door hatchback, and it later became available in four-door sedan and a wagon to five-door express an executive in the form of Scorpio Cosworth was produced, powered by a September 2 liter, 24-valve Cosworth V6 This selected 16 alloy wheels similar to aluminum AMG Mercedes wheels, a rear spoiler, and additional ground effects.
Ford Motor Company in North America, the Merkur project was not considered a success, with annual sales reached even the modest level of 15,000 units at the top of the mark; each dealer sold only one to two monthly Merkur vehicles on the exchange rate increasing means the Deutsche mark leads to unstable prices, with Scorpio rivaling the Lincoln Town Car in price while retaining a resemblance to the much more affordable Mercury sold in the same showroom.
Ultimately, the biggest line of fall factor Merkur was imminent requirement to adapt XR4Ti and Scorpio or with a passive restraint system or airbags to meet safety requirements in North America as their not sales justified the charge of converting their European counterparts airbags would not receive until they are replaced in 1994, the line was interrupted Merkur in total, the first XR4Ti was abandoned and Scorpio months later in 1989, bringing the brand to an end.
The Ford Contour would be the next attempt to Ford in 1994 to sell its European models in North America, is a version of American-made modified Ford Mondeo But Ford, under a plan of Ford Alan Mulally, would gradually introduce European Engineered Ford models built in North America to succeed US Ford car designed from the reintroduction of the Ford Fiesta in 2008, the third generation Ford focus in 2012 and resulted in the Ford Fusion redesigned for 2013.
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