Mine race with Stig # 39; s Australian cousin - Top Gear - Series 22 - BBC
Fans of British television in continental Europe will be able to access a large library of content in the UK on the demand for the first time by a new iPlayer iPad app Apple BBC.
The tablet app is available starting Thursday in 11 European territories of BBC Worldwide, the commercial arm of the company, as part of a test one year before making the iPlayer available more widely in the world.
BBC Worldwide hopes to tap into latent demand by expatriates and anglophile for television programs from Only Fools Horses for Sherlock to generate revenue for the parent company and the overall television industry.
We believe that this should be the best of the BBC and British creativity, said Jana Bennett, president of global networks group This is a pilot we want to learn about the behavior at the request We believe that the next step will iPhones and apple TV.
A small part of the content is free, with sponsorship from Visit Britain, the Tourism Organization After that, viewers will have to pay a subscription for 6 to 99 month or 49 a year 99 which includes unlimited downloads of shows to store on the iPad for viewing online, accessible long as they remain a customer a feature not available on the application in the UK iPlayer.
Approximately 1500 hours of television, including hit shows such as Top Gear and EastEnders will be available at launch, with more than 100 overtime hours each month For now, users in the UK will not be able to access international iPlayer app.
While sharing the iPlayer brand, national and international services differ in several ways when local iPlayer is catching up with shows broadcast during the past seven days, classified by the canal where they appeared, the international application based on the recent and archive content from the BBC and beyond the programs will be grouped by genre, such as comedy, drama and documentaries organized by a dedicated editorial team.
Shows that originally aired on ITV or Channel 4 in the UK, like Primeval appear on the application of the BBC through deals with independent production companies of television, which provide about a third of content availability shows vary by country of iPlayer due to licensing rights of a complex nature and demand of the expected audience.
Luke Bradley-Jones, managing director of that expected diffuser to the iPlayer available worldwide on other devices, but started with the iPad because it was a great video camera and we have a great relationship with Apple.
BBC shows are already among the most popular download on iTunes Store from Apple BBC Worldwide is betting that some users will spend more through a monthly subscription than they would by buying individual downloads in the iTunes store.
Bradley-Jones admits there are tradeoffs in using Apple's billing platform, with the convenience and anti-piracy technology weighed against its 30 percent commission on all subscription amounts and limited data on users, however, the BBC would be able to correlate Apple accounts that subscribe to their other iTunes purchase activity.
It is a public research pilot and a commercial pilot, Bradley-Jones said that if we test our intuition about the application of the order of magnitude before going full-tilt in a multi- platform, multi-territory service.
Nick Thomas, broadband analyst and TV Informa, a consultancy, said that the new iPlayer app seemed to be the first of its kind to provide international service of subscription television.
But he said that with about 7 5m iPads sold in Europe this year many of them in the UK on the initial target market was niche, omitting the greatest opportunity in the United States.
The trend so far is that the vast majority of Online viewing is catching visualization within 24 hours of transmission, M. Thomas was still useful, he added, we are all still experience the BBC in the early days to understand how these work value chains.
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